What You May Not Know About Marketing to Millennials

Millennials are one of the most scrutinized and studied generations in history. Based on proprietary research (What Matters Most to Millennials at Retail™), we have uncovered some unconventional insights into this significant group of shoppers.

Contrary to popular opinion, they are not confirmed compulsive spenders; they’re actually “strategic shoppers.” Millennials love figuring out how to get the best deal and gain the best advantage for themselves. They see the value in spending $700 for an iPad, but recognizing the limits of their resources—and having come of age in a recessionary period—they will make up for such an extravagant purchase by shopping for clothes at thrift stores and eating PB&Js for a couple of weeks.

When it comes to marketing to Millennials via technology, Facebook is HOT—Twitter is NOT.

And they READ! Not only books, but in-store communications, which serve as important reminders or offer new information at the moment of purchase. They love to learn by interacting.

Keep in mind, maintaining strong personal connections with family and friends is extremely important—so they’re still likely to value their parents’ advice… far more than text messaging and blogs!