To win the game, you have to understand the game. Think inside the box for unconventional success at retail.
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It’s an important question for any brand—and one that will help you determine your retail organization’s innovation dimensions. Take our quiz to find out your company’s capacity for innovation.
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Based on proprietary research, we have divided American shoppers into eight groups, each with its own priorities, backgrounds, and shopping strategies. How well do you know your customers?
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Have you involved your shopper in the creation of her retail experience? Build your brand – and your sales – by understanding real innovation at retail.
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Did you know there are six different generations living in America? When you understand how these generations are similar and how they are different, you will know just how to market to them.
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American Consumerism has been around since the 1940s, and has evolved with the changing values of America’s generations. By studying its history, we can gain valuable insights into its future.
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They are already the force behind more than $150 billion in spending—and they haven’t even started junior high. Meet the Homeland Generation and prepare for the future of retailing.
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To bring profit margins up, retailers must lead consumers back to old relationships based on new rules of engagement. Begin the conversation with post-recession shoppers with these four "codes."
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Innovation can be large or small, but one thing remains constant: people—not products—are its catalyst. Years ago, three 3M co-workers took something small and created something huge.
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Which colors speak to the Millennial generation? Our research suggests that Millennials appreciate vivid, bright, and bold colors that reflect their confidence, savvy, optimism, and style.
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Millennials represent soaring amounts of potential sales for your brand if you are able to connect with them. Read on to learn some curious insights into this significant group of shoppers.
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When your retail business needs a boost, you’ll have to decide whether to innovate—and how—or choose not to innovate. Either choice will have a significant impact on your brand.
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A Central Operating Principle creates the foundation for a clear plan that will re-energize your company and your brand. It’s the first step in any successful strategy for innovation at retail.
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